Every company has two identities. One is carefully built through branding, advertising, and public relations. The other is stitched together by customers, former employees, journalists, regulators, and even casual observers. That second identity—the one no marketing budget can fully control—is what most people mean when they talk about Online reputation. It lives in search results,…
Author: Aysel Demir
Istanbul-born, Berlin-based polyglot (Turkish, German, Japanese) with a background in aerospace engineering. Aysel writes with equal zeal about space tourism, slow fashion, and Anatolian cuisine. Off duty, she’s building a DIY telescope and crocheting plush black holes for friends’ kids.